All activity in LeadDesk is done on behalf of a sponsor. They are responsible for the products that your campaigns sell, or that your customer service teams support.
You may have only one sponsor - if your company makes the product that you are providing customer service for, your company is probably its own sponsor. In call center businesses, you may act on behalf of many different sponsors across multiple campaigns and projects.
A sponsor is mandatory when creating projects and products, and is an option for your contact lists. They can be used to filter information in Admin, and in reports.
To create a sponsor, in your Admin account:
- Go to the General Settings page.
- Go to the Sponsors subpage.
- Click the Create new sponsor button.
- Type the Name of your sponsor.
- Click the Save button.
Sponsors may also be given a Sponsor account which will grant them access to certain pages of the Admin interface relating to activity they sponsor.